Playground →
CareerArc's top 10 neighbors span professional media, social platforms, finance brands, and grocery retail — no single category dominates, and the spread itself is the finding.
The shape is flat: scores run from 0.90 (Work It Daily) down to 0.85 (Cision) and Moz, a range of only about five points across ten neighbors. Similarity here measures how closely two entities' audiences resemble each other in composition; the narrow band means no single neighbor pulls meaningfully ahead of the rest. Work It Daily leads at 0.90, followed by Social Media Examiner at 0.88, CNET News at 0.87, and LinkedIn at 0.87. Those four represent three different subcategories — Websites, News Publishers, and Social Media — which sets the tone for the rest of the list.
Tallying the full top 10 by subcategory: five are Websites (Work It Daily, Social Media Examiner, Social Media Today, PRWeb, Computerworld), one is Social Media (LinkedIn), one is News Publishers (CNET News), one is Finance (Mint), one is Grocery and Superstores (Whole Foods Market), and one is B2B (Cision). CareerArc's own subcategory, B2B, appears once in the top 10 — Cision at 0.85. The remaining nine neighbors are drawn from entirely different kinds of entities, ranging from a personal finance tool to a grocery chain. That cross-kind breadth, compressed into a tight similarity band, is the defining structural feature here.
The flat shape indicates an audience that doesn't cluster tightly around any single content type or brand category — it overlaps broadly with professional media consumers, social marketing readers, and general digital audiences alike.
