Playground →
Entertainment Centers — a subcategory grouping venues like trampoline parks, bowling alleys, and arcade-dining concepts — form the strongest pull in CarMax's similarity data, with the aggregate Entertainment Centers entity scoring 0.90, the highest in the top 10. That's the two-peak structure at work: one cluster anchors in automotive services, the other in physical leisure and retail destinations.
The automotive cluster is the more expected half. Maintenance & Repair Services sits at 0.87, and Asbury Automotive Group — the only other Dealerships subcategory entry in the top 10 — lands at 0.82. These neighbors confirm that CarMax's audience overlaps with people who engage with the broader automotive service ecosystem.
The leisure and retail cluster is the more structurally interesting half. Bob's Discount Furniture (0.87), Bowlero (0.85), and Sky Zone (0.85) all score above 0.84, clustering tightly with the Entertainment Centers anchor. Destination XL (0.85) and Crunch (0.84) extend the pattern into apparel and fitness. What these neighbors share by subcategory — furniture stores, entertainment centers, fitness gyms, men's apparel — is a profile of brick-and-mortar, considered-purchase destinations rather than everyday convenience stops.
Jared The Galleria of Jewelry (0.83) and Floor and Decor (0.82) reinforce that pattern further, both representing destination retail requiring deliberate trips.
The shape reveals an audience that moves between automotive decisions and a specific tier of physical retail and leisure — high-consideration, in-person experiences across multiple categories.
