Playground →
At 0.92, OshKosh B'gosh is the strongest pull in Carter's top 10 — but the second peak is Victoria's Secret at 0.91, a Womens Apparel brand with no direct connection to children's clothing. That pairing defines the two-peak structure here.
The top 10 neighbors span five distinct subcategories, which makes the cluster unusually mixed for an Apparel brand. Beyond OshKosh (Childrens Apparel, 0.92) and Victoria's Secret (Womens Apparel, 0.91), Best Buy (Electronics, 0.91) sits nearly as close — the tightest cross-category neighbor in the set. Old Navy (General Apparel, 0.88) and Target (Big Box Retailers, 0.87) follow, rounding out a core cluster of broad household retail. Movies & Theaters (0.86), Express (0.85), and Hollister (0.84) extend the range further, with Menchie's (Juice and Smoothies, 0.84) and PetSmart (Pet Supplies and Services, 0.83) closing out the ten. Only two of the ten neighbors share Carter's own Childrens Apparel subcategory — OshKosh and the category aggregate Children's Apparel — while the remaining eight span electronics, general apparel, big box retail, entertainment, dining, and pet supply.
The two-peak shape, anchored by a same-kind neighbor on one side and a Womens Apparel brand on the other, points to an audience that shops broadly across household and lifestyle categories rather than clustering tightly around children's retail alone.
