Playground →
maurices, a women's apparel retailer, sits at the top of Casey's General Stores' similarity graph at 0.94 — a cross-kind pairing that signals how broadly this audience's shape extends beyond convenience and fuel. No other convenience store appears in the top 10 by subcategory; the lone Convenience & Fuel neighbor is Sheetz, classified under Gas Stations, at 0.88.
The shape is broad, with scores running from 0.94 down to 0.89 across the top five, and the neighbor set spans at least eight distinct subcategories. After maurices, the next four are Scooter's Coffee and Yogurt (0.91, Coffee and Tea), Busch Beer (0.91, Alcohol), Pizza Ranch (0.90, Casual Dining), and RP Lumber (0.90, Home Improvement and Hardware). Rounding out the top 10: Natural Light (0.90, Alcohol), Larry The Cable Guy (0.89, Comedians), Best One Tire & Service (0.89, Maintenance and Repair Services), GMC (0.89, Car Makers), and Bomgaars (0.89, Home Improvement and Hardware). The cluster mixes food and drink, apparel, hardware, automotive, and a comedian — a composition that points to a rural and small-town Midwestern audience profile rather than any single category affinity.
The breadth of this neighbor set, with no dominant subcategory pulling ahead, reflects an audience whose shape is defined by geography and lifestyle rather than by what Casey's sells.
