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Hy-Vee at 0.94 is the single strongest pull in Casey's top 10 — and it's a grocery chain, not another convenience store. That cross-kind lead sets the tone for a neighbor set that bridges two distinct audience neighborhoods: Midwestern everyday retail and hospitality on one side, and regional sports fandom on the other.
The shape is two-peak. The first cluster groups around familiar Midwestern consumer brands: Hy-Vee (0.94), AmericInn (0.92, mid-range hotels), Scooter's Coffee and Yogurt (0.91, coffee and tea), and Busch Beer (0.90, alcohol). These are the kinds of brands that share shelf space in the same regional consumer life — grocery, lodging, coffee, beer. The second cluster pulls toward athletes and sports: Jordy Nelson (0.90) sits right at the seam between the two peaks, and John Deere (0.88) and FloWrestling (0.88) extend the rural-Midwest character of the set. Only two neighbors share Casey's own subcategory — Kwik Trip (0.87) and Kum & Go (0.85) — making same-kind convenience stores a minority presence in the top 10, not the dominant one.
The overall picture is an audience defined less by the convenience-store category than by a specific regional identity: Midwestern, rural-adjacent, and spread across food, lodging, sports, and everyday retail.
