Casper Audience Graph • Social Signal

Twitter Live is the single strongest pull in Casper's top 10, scoring 0.88 — a Tools and Resources property sitting well above every other neighbor in the set.

The shape is a clear spike. Twitter Live at 0.88 is followed by Twitter at 0.81, then a cluster of entertainment media properties: Entertainment Tonight at 0.79, Access Hollywood at 0.79, and Twitter Support at 0.78. Tallying the subcategories across all 10 neighbors reveals a mix of Tools and Resources (Twitter Live, Twitter Support), Social Media (Twitter), TV Shows (Entertainment Tonight, Access Hollywood), Entertainment Platforms (ViacomCBS), Actors (Daniel Newman), Beauty (Dove), News Publishers (The Insider), and Magazines (Entertainment Weekly). No other Home brand — Casper's own subcategory — appears anywhere in the top 10. The dominant thread is not home goods or sleep; it is mainstream entertainment media and platform infrastructure, with three Twitter-family properties accounting for three of the top five slots. Dove at 0.75 is the lone consumer packaged goods brand in the set, and Daniel Newman at 0.75 is the only individual celebrity. The cross-kind character here is pronounced: Casper's nearest audiences look far more like those of entertainment TV shows and social platforms than anything adjacent to home furnishings.

This audience profile suggests Casper's followers are shaped primarily by broad, platform-native media consumption rather than category-specific home or lifestyle interest.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/casper

{ "handle": "casper", "title": "Casper", "category": "Brands", "subcategory": "Home", "resolved": "casper", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "twitterlive", "title": "Twitter Live", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8783, "drivers": [ "Q08", "Q05", "O03", "O04", "G01" ] }, { "handle": "twitter", "title": "Twitter", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8071, "drivers": [ "Q08", "Q05", "O03", "O04", "Q01" ] }, { "handle": "etnow", "title": "Entertainment Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7877, "drivers": [ "Q08", "O03", "Q05", "Q01", "I01" ] }, { "handle": "accessonline", "title": "Access Hollywood", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7859, "drivers": [ "Q08", "Q01", "Q05", "O04", "Q02" ] }, { "handle": "twittersupport", "title": "Twitter Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7752, "drivers": [ "Q08", "Q05", "O03", "O04", "Q01" ] }, { "handle": "twittermovies", "title": "Twitter Movies", "category": "Miscellaneous", "subcategory": "Miscellaneous", "similarity": 0.7631, "drivers": [ "Q08", "O03", "Q05", "O04", "Q01" ] }, { "handle": "viacomcbs", "title": "ViacomCBS", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7584, "drivers": [ "Q01", "I01", "Q08", "Q05", "O04" ] }, { "handle": "danielnewman", "title": "Daniel Newman", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7541, "drivers": [ "O03", "Q08", "Q01", "I01", "A05" ] }, { "handle": "dove", "title": "Dove", "category": "Brands", "subcategory": "Beauty", "similarity": 0.7527, "drivers": [ "Q08", "O03", "Q01", "Q05", "G01" ] }, { "handle": "theinsider", "title": "The Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.752, "drivers": [ "Q08", "O04", "Q05", "Q02", "Q01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/casper

Casper

Nearest neighbors by audience shape

Raw data