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Catapult

Brands
Book Publishers
Playground →Docs

Catapult's ten nearest neighbors are almost entirely media channels — magazines, blogs, and websites — with two individuals rounding out the set, and no other book publisher appearing in the top 10.

The shape is flat: scores run from 0.9784 down to 0.9622, a band of less than two points. Guernica Magazine leads at 0.98, followed closely by Hyperallergic at 0.97 and Electric Literature at 0.97. The Rumpus (0.97) and The Paris Review (0.96) extend the literary-magazine-and-blog cluster that defines most of the set. The two outliers by subcategory are Aparna Nancherla, a comedian at 0.97, and Roxane Gay, an author at 0.96 — the only individual whose subcategory (Authors) is adjacent to Catapult's own. Bustle (0.97) and Reductress (0.97) pull in a website-format audience, while The Intercept (0.96) is the sole news publisher in the group. The dominant pattern is literary and cultural media — magazines and blogs in particular — rather than other publishers or book-trade entities.

The flat distribution across this mix suggests Catapult's audience is defined less by a single adjacent entity than by a consistent cultural-media orientation spanning print, digital, and individual voices.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "catapultstory", "title": "Catapult", "category": "Brands", "subcategory": "Book Publishers", "resolved": "catapultstory", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guernicamag", "title": "Guernica Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9784, "drivers": [ "I01", "A02", "G03", "G01", "E06" ] }, { "handle": "hyperallergic", "title": "Hyperallergic", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9733, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "aparnapkin", "title": "Aparna Nancherla", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9693, "drivers": [ "I01", "A02", "G03", "G01", "E06" ] }, { "handle": "electriclit", "title": "Electric Literature", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.969, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "the_rumpus", "title": "The Rumpus", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9688, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "bustle", "title": "Bustle", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9683, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "reductress", "title": "Reductress", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9662, "drivers": [ "I01", "G03", "A02", "G01", "E06" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9624, "drivers": [ "A02", "I01", "G03", "G01", "E06" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9622, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9622, "drivers": [ "I01", "A02", "G03", "G01", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: