Share

Cato Institute

Organizations
Research Organizations
Playground →Docs

The Cato Institute's top 10 nearest neighbors are a dense mix of journalists, news publishers, and politicians — with no other research organization appearing in the set.

Tallying the subcategories across the top 10 confirms the pattern: journalists account for five of the ten neighbors — Richard Engel (0.95), S.E. Cupp (0.94), Jonah Goldberg (0.94), Kasie Hunt (0.94), and George F. Will (0.94). News publishers fill two more slots: RealClearPolitics (0.95) and Reason (0.95). The remaining three are an academic (Larry Sabato, 0.95), an author (Michael Beschloss, 0.94), and a politician (Tim Miller, 0.94). The shape is flat: scores run from 0.94 to 0.95, a band of less than two hundredths across all ten neighbors, with no single entity pulling away from the rest.

The cross-kind finding is the structural story here. Cato is classified as a Research Organization, yet not one other research organization appears in the top 10. The audience instead maps almost entirely onto the world of political journalism and commentary — a cluster defined at the subcategory level by journalists and news publishers, with politicians and an academic rounding out the edges.

This flat, journalism-heavy neighbor set suggests an audience whose attention is distributed broadly across political media rather than concentrated on any single voice or outlet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "catoinstitute", "title": "Cato Institute", "category": "Organizations", "subcategory": "Research Organizations", "resolved": "catoinstitute", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "realclearnews", "title": "RealClearPolitics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9504, "drivers": [ "A02", "A01", "G01", "N03", "J02" ] }, { "handle": "larrysabato", "title": "Larry Sabato", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9486, "drivers": [ "A02", "G01", "A01", "G03", "A03" ] }, { "handle": "reason", "title": "Reason", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9463, "drivers": [ "G01", "N03", "G03", "A01", "A02" ] }, { "handle": "richardengel", "title": "Richard Engel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.945, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "secupp", "title": "S.E. Cupp", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9449, "drivers": [ "A02", "G01", "A01", "N03", "J02" ] }, { "handle": "jonahdispatch", "title": "Jonah Goldberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9433, "drivers": [ "A02", "A01", "G01", "J02", "J01" ] }, { "handle": "beschlossdc", "title": "Michael Beschloss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9427, "drivers": [ "A02", "G01", "A01", "J01", "J02" ] }, { "handle": "timodc", "title": "Tim Miller", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9411, "drivers": [ "A02", "G01", "A01", "G03", "N03" ] }, { "handle": "kasie", "title": "Kasie Hunt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9402, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "georgewill", "title": "George F. Will", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9387, "drivers": [ "A01", "A02", "J02", "G01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: