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CBC News Alerts

Marketing Channels
News Publishers
Playground →Docs

At 0.92, CBC News is the dominant pull in CBC News Alerts' top 10 — a gap of more than 10 points separates it from every other neighbor, a concentration that defines the spike shape here.

The remaining nine neighbors spread across a notably cross-kind mix. Two fellow News Publishers appear: CTV News at 0.81 and HuffPost Celebrity at 0.78, followed by The Globe and Mail at 0.76. But the more structurally interesting finding is how much of the top 10 is occupied by Actors and Politicians rather than other news outlets. Debra Messing (0.77) and Bette Midler (0.77) are both Actors; Mazie Hirono (0.80) is a Politician — and she ranks third overall, ahead of any non-CBC news brand. Stormy Daniels, classified as a Reality TV Star, sits at 0.76. Rounding out the ten are CBS This Morning (0.75), a TV Show, and The Hardy Report (0.75), a Website — neither a News Publisher by subcategory.

In total, four of the top 10 neighbors are News Publishers, while the other six span Actors, a Politician, a Reality TV Star, a TV Show, and a Website. The audience shape of CBC News Alerts is anchored overwhelmingly to its parent brand, then fans out into a politically engaged, celebrity-adjacent cluster rather than a purely news-media one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cbcalerts", "title": "CBC News Alerts", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "cbcalerts", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "cbcnews", "title": "CBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9181, "drivers": [ "N03", "J02", "A02", "I01", "G01" ] }, { "handle": "ctvnews", "title": "CTV News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8063, "drivers": [ "N03", "J02", "A02", "I01", "P02" ] }, { "handle": "maziehirono", "title": "Mazie Hirono", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7989, "drivers": [ "N03", "A02", "J02", "G01", "G03" ] }, { "handle": "huffpostceleb", "title": "HuffPost Celebrity", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7808, "drivers": [ "N03", "A02", "J02", "G01", "I01" ] }, { "handle": "debramessing", "title": "Debra Messing", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7685, "drivers": [ "A02", "N03", "G01", "I01", "J02" ] }, { "handle": "bettemidler", "title": "Bette Midler", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7655, "drivers": [ "N03", "A02", "J02", "G01", "I01" ] }, { "handle": "stormydaniels", "title": "Stormy Daniels", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7632, "drivers": [ "J02", "N03", "A02", "G01", "G03" ] }, { "handle": "globeandmail", "title": "The Globe and Mail", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7572, "drivers": [ "A02", "J02", "I01", "G01", "G03" ] }, { "handle": "cbsthismorning", "title": "CBS This Morning", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7531, "drivers": [ "N03", "A02", "J02", "G01", "G03" ] }, { "handle": "edwardthardy", "title": "The Hardy Report", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7494, "drivers": [ "N03", "J02", "A02", "K01", "K02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: