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CB Insights

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B2B
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The top 10 neighbors for CB Insights span a narrow similarity band — from 0.98 down to 0.97 — with no single dominant pull and no sharp drop-off between positions. That flat distribution is itself the finding: this audience doesn't cluster tightly around one kind of entity; it spreads evenly across a recognizable professional-tech ecosystem.

Tallying the subcategories across the top 10 reveals a mix of Tech Personalities, Websites, Professionals, Journalists, and B2B brands. Marc Andreessen leads at 0.98, followed closely by Recode at 0.98 and Scott Galloway at 0.98. Pando and Kara Swisher both sit at 0.98 as well. The two B2B neighbors in the top 10 — McKinsey Global Institute at 0.97 and IDEO at 0.97 — are the only entries sharing CB Insights' own subcategory, meaning the majority of the cluster is built from Tech Personalities, Journalists, Professionals, and tech-focused Websites rather than fellow B2B brands. Marissa Mayer (0.97), VentureBeat (0.97), Chris Sacca (0.97), and Techmeme (0.97) round out the set, reinforcing the pattern: the audience that follows CB Insights looks most like the audience that follows venture-adjacent personalities and tech media properties.

The flat shape across this top 10 points to an audience defined less by any single anchor than by broad immersion in the startup and technology information ecosystem.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cbinsights", "title": "CB Insights", "category": "Brands", "subcategory": "B2B", "resolved": "cbinsights", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pmarca", "title": "Marc Andreessen", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9847, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "recode", "title": "Recode", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "profgalloway", "title": "Scott Galloway", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9799, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "pandodaily", "title": "Pando", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9752, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "karaswisher", "title": "Kara Swisher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9752, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "marissamayer", "title": "Marissa Mayer", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9742, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9728, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "sacca", "title": "Chris Sacca", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9708, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "techreview", "title": "MIT Technology Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9704, "drivers": [ "G01", "A02", "G03", "A01", "A06" ] } ] }
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