CBRE Audience Graph • Social Signal

CBRE's nearest audiences are professional media readers — business and legal publishers dominate all ten positions, with no other real estate entity appearing in the top 10.

The shape is flat: scores run from 0.9469 to 0.9593, a band of just 0.012 across all ten neighbors. No single entity pulls away from the pack. The cluster is built almost entirely from two subcategories: News Publishers (five entries) and Magazines (four). The American Lawyer leads at 0.96, followed closely by WSJ Law News at 0.96 and Inc. at 0.95. Legal titles are notably prominent — ABA Journal (0.95) and Legal Times (0.95) both appear alongside business staples Harvard Business Review (0.95), WSJ Business News (0.95), and The Wall Street Journal (0.95). The one departure from the media cluster is Guy Kawasaki (0.95), a Tech Personalities entry, whose audience shape nonetheless fits the same professional-reader profile. Kaiser Health News (0.95) rounds out the set — a health-policy publisher that sits comfortably alongside the legal and business titles rather than standing apart.

The cross-kind finding here is the absence of real estate neighbors: CBRE's audience shape is defined by professional media consumption — legal, business, and policy publishing — rather than by anything specific to the property sector.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cbre

{ "handle": "cbre", "title": "CBRE", "category": "Brands", "subcategory": "Real Estate", "resolved": "cbre", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "americanlawyer", "title": "The American Lawyer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9593, "drivers": [ "A02", "G01", "J01", "A01", "J02" ] }, { "handle": "wsjlawnews", "title": "WSJ Law News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9571, "drivers": [ "A02", "G01", "A01", "J01", "J04" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9534, "drivers": [ "A02", "G01", "J01", "J02", "A01" ] }, { "handle": "abajournal", "title": "ABA Journal", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9532, "drivers": [ "A02", "G01", "J01", "A01", "J04" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.951, "drivers": [ "A02", "G01", "J01", "A01", "J02" ] }, { "handle": "legal_times", "title": "Legal Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9491, "drivers": [ "A02", "G01", "A01", "J01", "J04" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9488, "drivers": [ "A02", "G01", "J01", "A01", "J02" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9486, "drivers": [ "A02", "G01", "J01", "A01", "J02" ] }, { "handle": "khnews", "title": "Kaiser Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9474, "drivers": [ "A02", "G01", "J01", "A01", "J04" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9469, "drivers": [ "A02", "G01", "J01", "J02", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cbre

CBRE

Nearest neighbors by audience shape

Raw data