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Big Brother

Marketing Channels
TV Shows
Playground →Docs

Seven of Big Brother's ten nearest neighbors by audience shape are musicians and bands — and all seven are contemporary Christian artists: TobyMac (0.93), David Crowder (0.93), Matthew West (0.92), Chris Tomlin (0.91), Jeremy Camp (0.91), Third Day (0.91), and MercyMe (0.90). The audience composition signal here is not reality television — it is a specific corner of the music world.

The shape is flat: scores compress into a 0.03-point band from 0.93 down to 0.90, with no single neighbor pulling away from the rest. The remaining three neighbors reinforce the cross-kind character of the cluster. Candace Cameron Bure (0.92) and Michael Weatherly (0.91) are both actors. The only other TV Show in the top 10 is Big Brother HOH (0.91), the show's own companion account. No other TV shows appear in the top 10.

What this reveals is an audience whose shape is defined less by the reality-competition genre and more by a consistent value and cultural orientation — one that cuts across music, acting, and television simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cbsbigbrother", "title": "Big Brother", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "cbsbigbrother", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tobymac", "title": "TobyMac", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9324, "drivers": [ "A06", "M04", "A02", "G01", "N02" ] }, { "handle": "crowdermusic", "title": "David Crowder", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9258, "drivers": [ "A02", "M02", "M04", "E06", "G01" ] }, { "handle": "matthew_west", "title": "Matthew West", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9203, "drivers": [ "M04", "N04", "N02", "A02", "A06" ] }, { "handle": "candacecbure", "title": "Candace Cameron Bure", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9166, "drivers": [ "N04", "A02", "A06", "G01", "M04" ] }, { "handle": "bigbrotherhoh", "title": "Big Brother HOH", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9133, "drivers": [ "M04", "N04", "E06", "O02", "A02" ] }, { "handle": "christomlin", "title": "Chris Tomlin", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.911, "drivers": [ "A02", "N02", "G01", "M04", "M02" ] }, { "handle": "jeremycamp", "title": "Jeremy Camp", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9092, "drivers": [ "N02", "M04", "N04", "A02", "G01" ] }, { "handle": "thirdday", "title": "Third Day", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9077, "drivers": [ "M04", "N02", "N04", "A02", "G01" ] }, { "handle": "m_weatherly", "title": "Michael Weatherly", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9051, "drivers": [ "A02", "O03", "M04", "N04", "G01" ] }, { "handle": "mercyme", "title": "MercyMe", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.901, "drivers": [ "N02", "N04", "M04", "A02", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: