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CBS Daytime

Marketing Channels
TV Shows
Playground →Docs

Two soap operas sit at the very top of CBS Daytime's similarity graph — Young & The Restless and Young and Restless at 0.93 each — but the more revealing structural fact is what comes immediately after them: a dense wave of consumer packaged goods brands, not other TV properties.

The shape is two-peak. The first peak is the soap opera cluster: Young & The Restless (0.93) and Young and Restless (0.93) are effectively tied, with The Bold & The Beautiful appearing further down at 0.83 and The Price Is Right at 0.88. The second peak is a broad band of household and grocery brands: Tide (0.91), Dollar Tree (0.90), Blue Bunny (0.89), Welch's (0.89), and Family Dollar (0.89) all land within a tight range. Subcategory-wise, the top 10 neighbors break down as: four TV Shows (Young & The Restless, Young and Restless, The Price Is Right, The Bold & The Beautiful — though The Bold & The Beautiful sits at position 50 in the full set), and the remainder are Home, Grocery and Superstores, Sweets, Beverages, and Food brands. Soap Opera Digest (0.88), a Magazine, also appears — bridging the two clusters thematically in kind if not in category. No streaming services, news channels, or entertainment networks appear in the top 10.

The audience CBS Daytime draws is one that bridges daytime serial television and mainstream consumer staples — a pairing that reflects how tightly this viewership overlaps with the core customer base of value-oriented household brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cbsdaytime", "title": "CBS Daytime", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "cbsdaytime", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "yrinsider", "title": "Young & The Restless", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9335, "drivers": [ "Q08", "N02", "Q05", "Q02", "O04" ] }, { "handle": "yandr_cbs", "title": "Young and Restless", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9334, "drivers": [ "Q08", "N02", "Q05", "O04", "Q02" ] }, { "handle": "tide", "title": "Tide", "category": "Brands", "subcategory": "Home", "similarity": 0.9133, "drivers": [ "Q08", "Q05", "O04", "N02", "N04" ] }, { "handle": "dollartree", "title": "Dollar Tree", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.8998, "drivers": [ "Q08", "Q05", "Q02", "O04", "N02" ] }, { "handle": "blue_bunny", "title": "Blue Bunny", "category": "Brands", "subcategory": "Sweets", "similarity": 0.8948, "drivers": [ "O04", "Q05", "Q08", "N03", "O03" ] }, { "handle": "welchs", "title": "Welch's", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8891, "drivers": [ "Q08", "O04", "Q05", "Q02", "O03" ] }, { "handle": "myfamilydollar", "title": "Family Dollar", "category": "Brands", "subcategory": "Home", "similarity": 0.8866, "drivers": [ "Q08", "Q05", "O04", "N04", "Q02" ] }, { "handle": "butterball", "title": "Butterball", "category": "Brands", "subcategory": "Food", "similarity": 0.8841, "drivers": [ "Q08", "Q05", "O04", "N04", "N03" ] }, { "handle": "tropicana", "title": "Tropicana", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8838, "drivers": [ "Q08", "Q05", "O04", "Q02", "N02" ] }, { "handle": "dollargeneral", "title": "Dollar General", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.8814, "drivers": [ "Q05", "Q08", "N02", "N04", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: