CBS Sports Fantasy Audience Graph • Social Signal

Sports journalists dominate CBS Sports Fantasy's nearest audiences — eight of the top 10 neighbors by subcategory are Journalists, making this one of the most reporter-heavy similarity clusters in the data.

The shape is broad: scores span from 0.82 down to 0.77 across the top 10, with no single neighbor pulling far ahead of the rest. Stephania Bell leads at 0.82, followed closely by Ken Rosenthal at 0.80 and NBC Sports EDGE Football at 0.80. Peter Gammons (0.79), Jon Heyman (0.79), Jayson Stark (0.79), Pierre LeBrun (0.78), and Jon Morosi (0.78) fill out the journalist cluster. The two non-journalist entries are NBC Sports EDGE Baseball, a News Publisher at 0.77, and Bob Nightengale, another Journalist at 0.77. No other Sports brand appears in the top 10 — the nearest fellow Sports subcategory entry, RotoWire, sits just outside at position 11 in the full dataset.

The beat coverage spans football, baseball, and hockey reporters, suggesting the audience that follows CBS Sports Fantasy also tracks transaction news and injury reporting across multiple leagues — the raw material of fantasy roster decisions. The broad, journalist-heavy shape points to an audience that treats sports media as a research tool, not just entertainment.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cbsfantasy

{ "handle": "cbsfantasy", "title": "CBS Sports Fantasy", "category": "Brands", "subcategory": "Sports", "resolved": "cbsfantasy", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "stephania_espn", "title": "Stephania Bell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.824, "drivers": [ "N03", "P02", "N02", "A04", "D03" ] }, { "handle": "ken_rosenthal", "title": "Ken Rosenthal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8026, "drivers": [ "N03", "P02", "A04", "N02", "D03" ] }, { "handle": "nbcsedgefb", "title": "NBC Sports EDGE Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8007, "drivers": [ "N03", "P02", "A04", "N02", "D03" ] }, { "handle": "pgammo", "title": "Peter Gammons", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7902, "drivers": [ "N03", "A04", "P02", "N02", "D03" ] }, { "handle": "jonheyman", "title": "Jon Heyman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7891, "drivers": [ "N03", "A04", "P02", "N02", "F04" ] }, { "handle": "jaysonst", "title": "Jayson Stark", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7883, "drivers": [ "P02", "N03", "A04", "D03", "N02" ] }, { "handle": "pierrevlebrun", "title": "Pierre LeBrun", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7799, "drivers": [ "N03", "D03", "A04", "P02", "N02" ] }, { "handle": "jonmorosi", "title": "Jon Morosi", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7771, "drivers": [ "N03", "P02", "A04", "D03", "N02" ] }, { "handle": "nbcsedgebb", "title": "NBC Sports EDGE Baseball", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7736, "drivers": [ "N03", "A04", "F04", "P02", "N02" ] }, { "handle": "bnightengale", "title": "Bob Nightengale", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7713, "drivers": [ "N03", "P02", "F04", "A04", "N02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cbsfantasy

CBS Sports Fantasy

Nearest neighbors by audience shape

Raw data