CBS News Audience Graph • Social Signal

The top 10 neighbors for CBS News span a wide band of scores — from NBC News at 0.96 down to Diane Sawyer at 0.90 — with no single neighbor pulling dramatically ahead of the rest. That spread is the defining structural feature here: a broad shape with sustained overlap across many entities rather than concentration around one.

The subcategory composition of the top 10 reflects a news-and-broadcast core. News Publishers account for three neighbors — NBC News (0.96), USA Today (0.92), and CNN (0.91) — while TV Shows contribute three more: World News Tonight (0.94), CBS This Morning (0.93), and Nightline (0.90). TV Channels add ABC News (0.94) and MSNBC (0.94). That leaves two cross-kind entries: Digital Trends, a Website at 0.90, and Diane Sawyer, a Journalist at 0.90. The presence of a tech-oriented website and a single journalist at the edge of the top 10 — sitting alongside broadcast and print news brands — signals that the audience shape extends slightly beyond the pure news-media cluster without breaking from it.

The overall picture is an audience defined almost entirely by its alignment with legacy broadcast and print news, with enough breadth across subcategories that no single format owns the shape.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cbsnews

{ "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "cbsnews", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9551, "drivers": [ "N03", "A02", "G01", "G03", "J04" ] }, { "handle": "abcworldnews", "title": "World News Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9425, "drivers": [ "N03", "A02", "G01", "Q04", "E02" ] }, { "handle": "abc", "title": "ABC News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9394, "drivers": [ "Q04", "Q08", "Q07", "G01", "A02" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9376, "drivers": [ "N03", "A02", "G01", "G03", "E02" ] }, { "handle": "cbsthismorning", "title": "CBS This Morning", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9284, "drivers": [ "N03", "A02", "G01", "J02", "G03" ] }, { "handle": "usatoday", "title": "USA Today", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9196, "drivers": [ "N03", "G01", "A02", "G03", "J02" ] }, { "handle": "cnn", "title": "CNN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9061, "drivers": [ "N03", "G01", "A02", "G03", "E02" ] }, { "handle": "nightline", "title": "Nightline", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9034, "drivers": [ "A02", "E02", "Q04", "G01", "G03" ] }, { "handle": "digitaltrends", "title": "Digital Trends", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9007, "drivers": [ "N03", "G01", "J02", "A02", "G03" ] }, { "handle": "dianesawyer", "title": "Diane Sawyer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9006, "drivers": [ "A02", "N03", "G01", "J02", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cbsnews

CBS News

Nearest neighbors by audience shape

Raw data