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CBS Sports PR

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for CBS Sports PR span sports websites, journalists, politicians, a restaurant chain, a musician, and a TV documentary series — no single subcategory dominates, which is the defining structural fact here.

The shape is broad: scores run from SB Nation at 0.76 down to Fleet Feet Sports at 0.70, a narrow 6-point spread across ten very different kinds of entities. SB Nation (0.76) is the closest neighbor, followed by Darren Rovell (0.74, Journalists) and BroBible (0.73, Websites). After those three, the set opens up quickly: 30 For 30 (0.72, TV Shows), John Kasich (0.71, Politicians), Clean Juice (0.70, Juice and Smoothies), Jason Isbell (0.70, Musicians and Bands), AP Sports (0.70, News Publishers), SB Nation GIF (0.70, Websites), and Fleet Feet Sports (0.70, Footwear). Tallying subcategories across the 10: Websites appears three times, News Publishers once, Journalists once, TV Shows once, Politicians once, Juice and Smoothies once, Musicians and Bands once, and Footwear once. CBS Sports PR's own subcategory — News Publishers — appears just once in the top 10, in AP Sports. The audience is not shaped primarily by other news publishers or even other sports media; it overlaps most with sports-adjacent web properties and then fans out across categories with no obvious connective theme.

The breadth of this neighbor set — a politician, a running shoe retailer, a musician, and a smoothie brand all landing near 0.70 — points to an audience whose composition is unusually diffuse, not anchored to any single content type or consumer identity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cbssportsgang", "title": "CBS Sports PR", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "cbssportsgang", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "sbnation", "title": "SB Nation", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7559, "drivers": [ "H04", "P04", "A01", "P02", "G01" ] }, { "handle": "darrenrovell", "title": "Darren Rovell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7369, "drivers": [ "A01", "P04", "P02", "J01", "P03" ] }, { "handle": "brobible", "title": "BroBible", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7279, "drivers": [ "N03", "G01", "P03", "P02", "H02" ] }, { "handle": "30for30", "title": "30 For 30", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7154, "drivers": [ "N03", "A06", "P04", "P02", "A01" ] }, { "handle": "johnkasich", "title": "John Kasich", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.706, "drivers": [ "N03", "A01", "P04", "P06", "P03" ] }, { "handle": "clean-juice", "title": "Clean Juice", "category": "Restaurants & Eateries", "subcategory": "Juice and Smoothies", "similarity": 0.702, "drivers": [ "A01", "N03", "C01", "M01", "A05" ] }, { "handle": "jasonisbell", "title": "Jason Isbell", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7011, "drivers": [ "N03", "H01", "H02", "C01", "J01" ] }, { "handle": "ap_sports", "title": "AP Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7004, "drivers": [ "N03", "J04", "H04", "P06", "P03" ] }, { "handle": "sbnationgif", "title": "SB Nation GIF", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6995, "drivers": [ "N03", "H02", "G01", "A01", "P04" ] }, { "handle": "fleet-feet-sports", "title": "Fleet Feet Sports", "category": "Apparel", "subcategory": "Footwear", "similarity": 0.6974, "drivers": [ "N03", "A01", "A02", "M01", "K01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: