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Journalists dominate CBS Sports MLB's nearest audiences — and they span well beyond baseball coverage. The top 10 neighbors are drawn from a wide spread of subcategories, with no single entity pulling far ahead of the rest, which is the structural signature of a broad-shape audience.
The Athletic MLB leads at 0.84, the only other News Publisher in the top 10. From there, the neighbor set fans out across subcategories: journalists account for three of the next nine slots — Jayson Stark (0.79), Buster Olney (0.79), and Peter King (0.79) — while TV Personalities claim two spots with Kenny Mayne (0.81) and James Holzhauer (0.79). The remaining positions go to The MMQB (0.78, a Website), Seth Davis (0.78, Journalist), Michael Phelps (0.78, Athlete), and Matthew Berry (0.78, Professionals). Notably, Peter King and Seth Davis cover football and basketball respectively — the audience shape here is not baseball-specific but tracks a broader sports-media-literate readership that follows beat journalists and analysts across multiple sports.
The cross-kind composition — a News Publisher whose nearest audiences cluster around individual journalists and TV personalities rather than other publishers or MLB properties — points to an audience defined more by its relationship to sports media figures than to any single sport or platform.
