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CBS Sports Network

Marketing Channels
TV Channels
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The top 10 neighbors for CBS Sports Network span athletes, journalists, TV personalities, a sports league, and a fellow TV channel — with scores compressed into a narrow band from 0.84 down to 0.79, the defining feature of a flat shape.

Desmond Howard leads at 0.84, followed closely by journalist Todd McShay at 0.83 and the NFL Draft at 0.82. Athlete Joe Burrow sits at 0.81, and CBS Sports CBB — the only other TV channel in the top 10 — comes in at 0.81 as well. Rounding out the set are journalists Colin Cowherd at 0.80 and sports radio program Keyshawn, JWill & Zubin at 0.80, alongside athlete Tony Dungy at 0.80, TV personality Mel Kiper Jr. at 0.80, and TV personality Sam Ponder at 0.79.

Tallying the subcategories: four Athletes, two Journalists, two TV Personalities, one Sports League, and one TV Channel. The mix is almost entirely sports media figures — analysts, reporters, and on-air personalities — rather than teams, leagues, or other TV channels. CBS Sports CBB is the lone fellow TV channel in the top 10; the rest of the neighbors are individual voices in the sports media ecosystem, with a clear lean toward football-adjacent figures given the presence of McShay, the NFL Draft, Burrow, and Kiper Jr.

The flat shape here reflects an audience that is broadly distributed across the sports media landscape rather than anchored to any single figure or format.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cbssportsnet", "title": "CBS Sports Network", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "cbssportsnet", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "desmondhoward", "title": "Desmond Howard", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8375, "drivers": [ "A06", "Q01", "E06", "I01", "P02" ] }, { "handle": "mcshay13", "title": "Todd McShay", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8256, "drivers": [ "Q01", "E06", "I01", "P04", "P03" ] }, { "handle": "nfldraft", "title": "NFL Draft", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8248, "drivers": [ "I01", "Q01", "E06", "N03", "F03" ] }, { "handle": "joeyb", "title": "Joe Burrow", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.813, "drivers": [ "A06", "N03", "Q01", "I01", "E06" ] }, { "handle": "cbssportscbb", "title": "CBS Sports CBB", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.806, "drivers": [ "P04", "Q01", "P02", "E06", "E04" ] }, { "handle": "colincowherd", "title": "Colin Cowherd", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8016, "drivers": [ "I01", "E06", "Q01", "F03", "A06" ] }, { "handle": "keyjayandz", "title": "Keyshawn, JWill & Zubin", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8008, "drivers": [ "Q01", "E06", "I01", "A06", "P03" ] }, { "handle": "tonydungy", "title": "Tony Dungy", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8, "drivers": [ "Q01", "I01", "A06", "E06", "P04" ] }, { "handle": "melkiperespn", "title": "Mel Kiper Jr.", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.795, "drivers": [ "Q01", "I01", "E06", "P03", "F03" ] }, { "handle": "sam_ponder", "title": "Sam Ponder", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7942, "drivers": [ "Q01", "A06", "P04", "E06", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: