Playground →
Six of CBS Sunday Morning's ten nearest neighbors by audience shape are journalists — not other TV shows, not broadcasters as a category, but individual reporters and anchors whose audiences look structurally similar to this program's. Similarity here measures how closely two entities' audience compositions resemble each other; a score near 0.93 indicates a very tight match.
Ann Curry (0.93) and Brian Williams (0.93) sit at the top, separated by less than 0.001, followed by Chuck Todd (0.90), Scott Simon (0.90), Hallie Jackson (0.89), and Andrea Mitchell (0.89). Two fellow TV shows appear — 60 Minutes (0.90) and NBC Nightly News (0.90) — along with NPR's All Things Considered (0.89) in the Podcasts and Radio subcategory. The one genuine outlier is Andy Roddick (0.91), an athlete, whose presence at position three — ahead of most of the journalists — is the sharpest cross-kind signal in the set.
The flat shape means no single neighbor dominates; scores run from 0.93 down to 0.89 across all ten, a range of only four points. What the cluster reveals is an audience defined less by the TV show format than by a gravitational pull toward serious, credentialed news figures — broadcast journalists, public radio, and one tennis player whose audience apparently maps onto the same demographic terrain.
