CBS This Morning Audience Graph • Social Signal

The top 10 neighbors for CBS This Morning form a tight, homogeneous cluster — no single entity pulls dramatically ahead, and the spread from first to tenth is only about 0.04 similarity points (0.93 to 0.88). The composition tells the story more than any individual score.

Audience similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 are dominated by news publishers and TV shows: CBS News (0.93) and NBC News (0.93) lead, followed by the TV channel MSNBC (0.91) and the Sunday political show This Week (0.91). USA Today (0.90) is the only print-origin news publisher in the top five. Rounding out the ten are journalist Diane Sawyer (0.90), magazine Newsweek (0.90), political organization House Democrats (0.89), evening newscast World News Tonight (0.89), and CBS Breaking News (0.88).

Tallying subcategories: four are News Publishers, two are TV Shows, one is a TV Channel, one is a Magazine, one is a Journalist, and one is a Political Group. CBS This Morning is itself a TV Show, so two neighbors — This Week and World News Tonight — share its exact subcategory. The dominant pull, however, is clearly the news-media ecosystem broadly: broadcast news, cable news, and print news outlets all cluster here at nearly identical distances. The lone non-media entry, House Democrats (0.89), signals that this audience's shape overlaps meaningfully with politically engaged news consumers.

The flat shape reflects an audience that is broadly defined by mainstream news consumption rather than loyalty to any single outlet or format.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cbsthismorning

{ "handle": "cbsthismorning", "title": "CBS This Morning", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "cbsthismorning", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9284, "drivers": [ "N03", "A02", "G01", "J02", "G03" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9254, "drivers": [ "A02", "N03", "G01", "G03", "J02" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9141, "drivers": [ "A02", "N03", "G01", "J02", "G03" ] }, { "handle": "thisweekabc", "title": "This Week", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9123, "drivers": [ "A02", "N03", "G01", "J02", "G03" ] }, { "handle": "usatoday", "title": "USA Today", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9, "drivers": [ "N03", "A02", "G01", "J02", "G03" ] }, { "handle": "dianesawyer", "title": "Diane Sawyer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8983, "drivers": [ "A02", "G01", "N03", "J02", "G03" ] }, { "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8982, "drivers": [ "A02", "N03", "G01", "G03", "J02" ] }, { "handle": "housedemocrats", "title": "House Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8863, "drivers": [ "A02", "G01", "G03", "E02", "Q04" ] }, { "handle": "abcworldnews", "title": "World News Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8853, "drivers": [ "N03", "A02", "G01", "Q04", "G03" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8844, "drivers": [ "A02", "G01", "N03", "G03", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cbsthismorning

CBS This Morning

Nearest neighbors by audience shape

Raw data