Playground →
The top 10 neighbors for CCM Hockey span a sports brand, two sports leagues, a TV channel, a podcast, a hockey athlete, a magazine, a journalist, a destination, and a TV show — every one of them hockey-specific, and together they form one of the tightest single-sport audience clusters visible in this data.
The shape is broad: no single neighbor dominates, and scores compress from BAUER Hockey at 0.95 down to Hockey Night in Canada at 0.90, a range of only five points across ten neighbors. USA Hockey (0.93) and the NHL (0.93) sit just behind Bauer, followed by NHL Network (0.92), TSN Hockey (0.92), and Paul Bissonnette (0.91). The Hockey News (0.91), John Buccigross (0.90), and the Hockey Hall of Fame (0.90) round out the set. The subcategory mix — a sports brand, two sports leagues, two TV/radio channels, an athlete, a magazine, a journalist, a destination, and a TV show — covers nearly every format through which hockey is consumed, yet every entity is hockey-specific. CCM shares its own subcategory (Sports, Brands) with only one neighbor in the top 10: Bauer Hockey.
What the broader neighbor set reveals — journalists, podcasts, and beer brands appearing well into the top 50 — suggests an audience that follows the sport across formats and social contexts, not just at the point of equipment purchase.
