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Four of the top 10 neighbors are actors — Tom Hiddleston (0.89), Chris Hemsworth (0.87), Robert Downey Jr (0.86), and Jeremy Renner (0.83) — making the superhero-adjacent actor cluster the second-strongest pull in CD PROJEKT RED's audience shape, nearly matching its own game properties.
The shape is two-peak. The first peak is the studio's own IP: Cyberpunk 2077 leads the entire set at 0.90, and The Witcher appears at 0.82, the two Video Game Franchises in the top 10 anchoring one neighborhood. The second peak is that dense cluster of actors — all four carrying scores between 0.83 and 0.89 — whose audiences overlap with CD PROJEKT RED's at a level that rivals the franchise neighbors themselves. The remaining top-10 slots fill in around these two poles: NVIDIA GeForce (0.83, Technology) and Nintendo of America (0.83, Entertainment Platforms) sit just below the actor cluster, followed by GearboxOfficial (0.82, Game Developers) — the only other game developer in the top 10 — and Tom Holland (0.82, Actors) rounding out the set. No other subcategory reaches more than one representative in the top 10 beyond actors and the studio's own franchises.
The two-peak structure suggests CD PROJEKT RED's audience is simultaneously shaped by gaming hardware and franchise fandom on one side, and by a broad appetite for prestige, character-driven entertainment on the other.
