Playground →
The top 10 neighbors for the Boston Celtics span four distinct subcategories — Sports Teams, Athletes, City and Local Accounts, and Gas Stations — with no single kind dominating the way a pure sports-fan profile might suggest.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is broad: no single neighbor pulls far ahead of the rest, and the scores descend gradually from 0.82 down to 0.68. New England Patriots leads at 0.82, followed by Boston Bruins at 0.76 — both Sports Teams, and both Boston franchises. David Ortiz (0.75), Red Sox (0.74), and Vince Wilfork (0.74) extend the cluster, confirming that the core of the Celtics' audience shape is defined by Boston-market sports: three other local teams and two athletes closely associated with them. Jayson Tatum (0.72) is the only Celtics player in the top 10, sitting just below Patriots-affiliated athletes Danny Amendola (0.72) and Julian Edelman (0.72).
What breaks the pattern are positions nine and ten. Only In Boston, a City and Local Account, lands at 0.70 — suggesting the audience's Boston identity is as structurally significant as its sports fandom. Then Gulf Oil, a Gas Stations brand, closes the top 10 at 0.68, a cross-kind neighbor with no obvious thematic link to basketball, pointing to a geographic or demographic overlap that runs deeper than sport alone.
The broad shape here reflects an audience defined primarily by Boston-market loyalty across multiple sports, with a strong local-identity layer underneath.
