Playground →
Chaco's nearest audiences span a notably mixed cluster — country musicians, college sports properties, faith-adjacent accounts, and a fashion brand — with no other Outdoors brand appearing in the top 10 besides YETI at 0.77.
The shape is flat: scores run from 0.83 down to 0.79 across the top 10, with no single neighbor pulling away. Marleylilly, a Fashion brand, leads at 0.83 — the highest score and a cross-kind result. Chris Stapleton (0.81) and Tim Tebow (0.81) follow, a musician and an athlete. NCAA Baseball (0.80) and the Tennessee Titans (0.80) complete the top five. Across all ten neighbors, the subcategory breakdown includes Musicians and Bands, Athletes, Sports Leagues, Sports Teams, a Comedian, a Fashion brand, and a Fact Quote and Lyric Account — with YETI the lone fellow Outdoors brand at position ten. The pattern points toward a Southern, college-sports, and faith-inflected cultural audience rather than one organized around outdoor recreation. Chaco's audience shape is defined by that cultural cluster, not by the product category the brand occupies.
