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At 0.89, Chuck E. Cheese's sits at the top of Champs Sports' neighbor set — not another sporting goods retailer, but a family-oriented QSR — while Hollister anchors a second, distinct cluster of mall apparel brands at 0.87. That two-peak structure defines the shape of this audience.
Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap. The apparel cluster is the larger of the two peaks: Hollister (0.87), Stanton Optical (0.85), Children's Apparel (0.84), Journeys (0.84), Aéropostale (0.83), Victoria's Secret (0.82), and Burlington (0.81) account for seven of the ten neighbors — spanning general apparel, footwear, eyewear, children's, and women's subcategories. The second peak is a restaurant cluster: Chuck E. Cheese's (0.89), IHOP (0.83), and Wingstop (0.81) represent QSR and casual dining. Notably, no neighbor in the top 10 shares Champs Sports' own subcategory — Sporting Goods and Outdoor Gear — suggesting the audience shape is defined more by the broader mall-and-family-dining ecosystem than by sports retail peers.
The top 10 collectively point to an audience that moves through family-oriented dining and value-accessible apparel retail, with the two peaks holding roughly equal structural weight.
