Playground →
The top 10 neighbors span a 0.06-point range from Rich Eisen at 0.92 down to PFF at 0.86, with no single neighbor pulling sharply ahead — a broad shape where the audience overlaps widely across the NFL media ecosystem.
Tallying the subcategories across the top 10: five are Journalists (Rich Eisen, 0.92; Adam Schefter, 0.90; Chris Mortensen, 0.88; Scott Van Pelt, 0.88; Ian Rapoport, 0.88), three are TV Personalities (Daniel Jeremiah, 0.90; Mike Pereira, 0.86; and Thompson herself shares this subcategory), one is an Athlete (Dan Orlovsky, 0.91), and one is a Sports brand (PFF, 0.86). The lone Professionals entry, Roger Goodell at 0.87, rounds out the set. What's notable is that the dominant subcategory is Journalists — five of the ten neighbors — rather than fellow TV Personalities, of whom only Daniel Jeremiah and Mike Pereira appear alongside Thompson's own kind.
The breadth of this cluster — reporters, analysts, a league executive, an analytics brand, and a former player — points to an audience defined less by any single role in sports media and more by deep, cross-format NFL consumption.
