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The top 10 neighbors span six different subcategories — no single kind dominates — which is the defining structural fact of Charlotte Tilbury's audience shape.
The shape is broad: similarity scores run from 0.84 down to 0.77 across ten neighbors, with no single entity pulling far ahead of the rest. The top-ranked neighbor, Beauty & Cosmetics (0.84), is the only one that shares Charlotte Tilbury's own subcategory in the top 10. Below it, the set fans out across apparel, services, and retail categories that have nothing obvious in common with a cosmetics brand. Fleet Feet Sports (0.81), a footwear retailer, is the second-closest match — a cross-kind result that sets the tone for the rest of the list. Waxing The City (0.81), a cosmetic services provider, and Barnes and Noble (0.81), a bookstore, sit just behind it at nearly identical scores.
Tallying the subcategories across all 10 neighbors: Apparel accounts for four entries — J.Jill (0.79), J. Crew Factory (0.78), and Anthropologie (0.77) in Women's Apparel and General, plus Men's Apparel (0.77) — making it the plurality cluster. Furniture (Lovesac, 0.79), confectionery (Rocket Fizz, 0.78), and services round out the rest. The presence of men's apparel and a footwear chain alongside cosmetics and waxing services signals that this audience's shape is defined less by beauty or gender than by a broader retail and lifestyle profile that cuts across categories.
The broad shape here reflects an audience whose composition resembles a wide range of brick-and-mortar retail and service brands — not a tight niche.
