Playground →
Charmin's top 10 neighbors span five distinct subcategories — Home brands, Sweets, Food, Beauty, and one Athlete — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from 0.84 (Swiffer) down to 0.82 (Olay) across the full top 10, a range of roughly two points. The three closest neighbors — Swiffer (0.84), Bounty (0.84), and Crest (0.84) — are all Home-subcategory brands, the same subcategory as Charmin itself, which gives the cluster a same-kind core. But that core dissolves quickly: positions four through seven are OREO Cookie (0.83), Klondike (0.82), Olay (0.82), and Breyers (0.82) — Sweets and Beauty brands with no obvious thematic link to household paper. Rounding out the ten is R-Truth (0.82), a Celebrities and Influencers / Athletes entry, the only non-brand in the top 10. The mix of Home, Sweets, Food, and Beauty neighbors, all compressed into a narrow scoring band, points to an audience defined less by product category than by a broad, mainstream consumer profile that overlaps with everyday packaged goods across the store.
The flat shape here reflects an audience with wide, undifferentiated overlap across mass-market brands rather than a tight affinity for any single product world.
