Playground →
Two Chicago-specific magazines anchor the top of the neighbor set — Time Out Chicago at 0.99 and Chicago Reader at 0.99 — but the second distinct cluster in this two-peak shape is built around Illinois politicians, not other publications.
The shape is two-peak: a tight local-media cluster at the top, then a separate pull toward civic and political figures. Mayor Lori Lightfoot scores 0.99 and Governor JB Pritzker scores 0.96, placing two Politicians in the top four neighbors — a subcategory that appears nowhere else in the top 10. Below those peaks, the remaining six neighbors span a wider range of subcategories: Mariano's (Grocery and Superstores, 0.94), WGN Morning News (TV Shows, 0.90), Rick Bayless (TV Personalities, 0.89), The Second City (Destinations, 0.89), Grubhub (Restaurant, 0.85), and Dick Durbin (Politicians, 0.83). That last entry confirms Politicians as a recurring thread — three of the top 10 carry that subcategory — while the rest of the set is a cross-kind mix of local retail, food, entertainment, and broadcast. No other Magazine subcategory appears in the top 10 beyond the two Chicago titles at the very top.
The overall picture is an audience defined by Chicago civic identity: it overlaps most with other local media and local political figures before broadening into the city's food, culture, and service landscape.
