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Chicks in the Office

Marketing Channels
TV Shows
Playground →Docs

The two strongest pulls in Chicks in the Office's top 10 sit within a fraction of each other — PFTCommenter at 0.95 and Hank Lockwood at 0.94 — and neither is another TV show. That near-tie at the top is the structural signature here: two distinct audience neighborhoods, one anchored in Barstool-adjacent personalities and one in sports-media podcasts, with Chicks in the Office sitting at the bridge between them.

The shape is two-peak. The first cluster is built around individual Barstool personalities: Hank Lockwood (0.94), Ria (0.94), and Dan Katz (0.94) are all Professionals or Reality TV Stars by subcategory, and their audiences overlap heavily with this one. The second cluster is podcast-driven: KFC Radio (0.91), Lights, Camera, Pod (0.91), Pardon My Take (0.90), and Barstool Radio (0.89) are all Podcasts and Radio, forming a coherent second neighborhood. Ellie Schnitt (0.90) and Dave Portnoy (0.90) sit between the two clusters. Notably, no other TV Show appears in the top 10 — the center entity's own subcategory is absent from its nearest neighbors entirely.

The overall picture is an audience defined by the Barstool Sports ecosystem rather than by the TV show format, with roughly equal pull from its personalities and its podcast properties.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "chicksintheoff", "title": "Chicks in the Office", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "chicksintheoff", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "pftcommenter", "title": "PFTCommenter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9452, "drivers": [ "H04", "N03", "A04", "P02", "C01" ] }, { "handle": "hen_ease", "title": "Hank Lockwood", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9448, "drivers": [ "H04", "N03", "A04", "C01", "P02" ] }, { "handle": "barstoolria", "title": "Ria", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9435, "drivers": [ "N03", "A04", "H04", "C01", "P02" ] }, { "handle": "barstoolbigcat", "title": "Dan Katz", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.939, "drivers": [ "H04", "N03", "A04", "P02", "P06" ] }, { "handle": "kfcradio", "title": "KFC Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9131, "drivers": [ "A04", "N03", "C01", "H04", "L01" ] }, { "handle": "lightscamerapod", "title": "Lights, Camera, Pod", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.913, "drivers": [ "H04", "N03", "A04", "C01", "P02" ] }, { "handle": "holy_schnitt", "title": "Ellie Schnitt", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9043, "drivers": [ "H04", "N03", "A04", "P06", "P02" ] }, { "handle": "pardonmytake", "title": "Pardon My Take", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9033, "drivers": [ "H04", "A04", "P06", "P02", "C01" ] }, { "handle": "stoolpresidente", "title": "Dave Portnoy", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9016, "drivers": [ "N03", "A04", "P02", "P06", "H04" ] }, { "handle": "barstoolradio", "title": "Barstool Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8912, "drivers": [ "A04", "N03", "P02", "L01", "C01" ] } ] }
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