Playground →
Two distinct audience neighborhoods pull on Cicis — one anchored in casual and fast-casual dining, the other in automotive services and big-box retail — and neither fully dominates the other.
The shape is two-peak. Cheddar's Scratch Kitchen leads at 0.75, representing the dining cluster: Schlotzsky's (0.71), Bubba's 33 (0.70), and Golden Corral (0.70) all follow within a tight band, forming a clear casual and QSR dining neighborhood. Three of those four are Casual Dining by subcategory; one is QSR. No other Fast Casual Dining entity — Cicis' own subcategory — appears in the top 10, meaning the nearest restaurant audiences are drawn from adjacent dining formats rather than direct peers.
The second peak is Take 5 Oil Change at 0.74, an Automotive Maintenance and Repair service sitting just two hundredths of a point behind the top neighbor. That score is close enough to constitute a genuine second cluster, reinforced by Sam's Club Fuel Center (0.70) and Sam's Club (0.70) — a gas station and a big-box retailer — rounding out the top six. Academy Sports + Outdoors (0.72) bridges the two peaks, sitting between the dining and the errand-and-service cluster by subcategory. The tenth position goes to Kidd Kraddick Show (0.69), a Podcasts and Radio channel — the only media entity in the top 10 — suggesting a regional or format-specific audience thread running beneath both clusters.
The two-peak structure points to an audience that moves between sit-down dining occasions and practical, value-oriented service stops — a pattern that cuts across category lines rather than staying within any single one.
