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CIO.com

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for CIO.com cluster tightly within a narrow band — scores run from 0.98 down to 0.93 — with no single dominant neighbor pulling away from the rest. That flat distribution means the structural story is in the composition of the cluster, not in any one standout.

By subcategory, the top 10 split cleanly between B2B brands and Websites. Five neighbors are B2B: Gartner (0.98), IDC (0.98), Forrester (0.95), IBM Data and AI (0.95), and IBM Cloud (0.94). Three are Websites sharing CIO.com's own subcategory: Insider Pro (0.97), InformationWeek (0.97), and SmartBrief (0.93). The remaining two are Technology brands: Salesforce (0.95) and Microsoft in Business (0.93). That's a tight triangle of enterprise research firms, B2B technology vendors, and IT-focused web publications — the audience shape is almost entirely same-ecosystem.

What's notable is how little variation exists across these ten. The gap between the top pair and the tenth neighbor is only about 0.05 points, which means no single neighbor is structurally privileged. The audience that reads CIO.com looks nearly as much like the audience for IBM Cloud as it does for Gartner — a sign of a coherent, specialized professional readership rather than one anchored to any single adjacent property.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "cioonline", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "gartner_inc", "title": "Gartner", "category": "Brands", "subcategory": "B2B", "similarity": 0.9756, "drivers": [ "A03", "A01", "A06", "G01", "A04" ] }, { "handle": "idc", "title": "IDC", "category": "Brands", "subcategory": "B2B", "similarity": 0.9756, "drivers": [ "A06", "A01", "A03", "A04", "G01" ] }, { "handle": "insiderpro_idg", "title": "Insider Pro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9732, "drivers": [ "A03", "A01", "A06", "G01", "A04" ] }, { "handle": "informationweek", "title": "InformationWeek", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9709, "drivers": [ "A06", "A01", "A03", "J01", "G01" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.953, "drivers": [ "A06", "A03", "A01", "G01", "A02" ] }, { "handle": "forrester", "title": "Forrester", "category": "Brands", "subcategory": "B2B", "similarity": 0.9507, "drivers": [ "A01", "A03", "G01", "A06", "A02" ] }, { "handle": "ibmdata", "title": "IBM Data and AI", "category": "Brands", "subcategory": "B2B", "similarity": 0.945, "drivers": [ "A06", "A03", "A01", "G01", "A02" ] }, { "handle": "ibmcloud", "title": "IBM Cloud", "category": "Brands", "subcategory": "B2B", "similarity": 0.9363, "drivers": [ "A06", "A03", "A01", "G01", "A02" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.9291, "drivers": [ "A06", "A03", "A01", "G01", "A02" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9284, "drivers": [ "A06", "A01", "A03", "G01", "A02" ] } ] }
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