Playground →
Cirque du Soleil's ten nearest audience neighbors are fintech platforms and food delivery apps — not other entertainment brands. The similarity score measures how closely two entities' audience compositions resemble each other; a score near 0.88 means the audiences look nearly identical in shape, regardless of what the entities actually do.
The shape here is broad: scores run from Binance at 0.88 down to Golden Globe Awards at 0.82, with no single neighbor pulling far ahead of the rest. Finance brands form one cluster — Binance (0.88), Chase (social) (0.84), and Robinhood (0.83) — while restaurant delivery services form another: Postmates (0.85), Uber Eats (0.82), and Eat24 (0.82). OpenSea (0.86) and Ripple (0.83) extend the fintech-adjacent cluster further. Ask Lyft (0.85) is the lone Travel subcategory entry, and Golden Globe Awards (0.82) is the only non-brand entity in the set — and the only neighbor whose subcategory (Events and Awards) comes anywhere near live entertainment. No other Entertainment subcategory appears in the top 10.
The pattern suggests this audience is defined less by a taste for spectacle than by a broader behavioral profile it shares with urban, app-native consumers across finance and on-demand services.
