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Two neighbors pull clearly ahead of the rest: Amazon Web Services at 0.94 and VMware at 0.93, forming a distinct lead cluster before the scores step down to Splunk at 0.93 and the broader field. That two-peak structure — with AWS and VMware as co-anchors — defines the shape of Cisco's audience neighborhood.
The top 10 are dominated by Technology-subcategory brands. Splunk (0.93), The Hacker News (0.91), Google Cloud Platform (0.89), Red Hat, Inc. (0.89), and MongoDB (0.89) all cluster tightly in the enterprise infrastructure and security space — the same subcategory as Cisco itself. Cisco Secure (0.89) appears as a distinct neighbor, confirming that Cisco's own security-focused property draws an audience with a nearly identical shape. The one notable departure in the top 10 is Roche (0.88), a Healthcare-subcategory brand — the only non-Technology, non-Website neighbor in the set, and a signal that a segment of this audience overlaps with large-enterprise life sciences rather than staying strictly within IT infrastructure.
The overall picture is a tightly defined enterprise technology audience, with its strongest gravitational pull toward cloud infrastructure and cybersecurity platforms, and a secondary signal reaching into large-cap corporate brands outside the tech sector.
