Cision Audience Graph • Social Signal

Cision's top 10 neighbors span business magazines, marketing technology platforms, news publishers, and professional influencers — with no single entity pulling significantly ahead of the rest.

The shape is flat: scores run from 0.96 (Inc.) down to 0.94 (Marketing Cloud), a band of roughly 0.015 across all ten positions. HubSpot (0.95) and Social Media Today (0.95) sit just behind Inc., followed by TED Talks (0.95) and Guy Kawasaki (0.95). Tallying the subcategories across the ten neighbors: three are Technology brands (HubSpot, LinkedIn, Hootsuite), two are Websites (Social Media Today, PRWeb), one is a Magazine (Inc.), one is Education (TED Talks), one is a Tech Personality (Guy Kawasaki), one is Social Media (LinkedIn), and one is B2B (Marketing Cloud). Only Marketing Cloud shares Cision's own B2B subcategory — the rest are drawn from adjacent professional and media categories. The cross-kind composition is the defining feature here: Cision's audience shape aligns most closely with marketing technology tools, business-oriented media, and professional content figures rather than with other B2B software brands.

The flat, mixed-category cluster suggests an audience that moves fluidly across professional media consumption and marketing tool adoption, without a single dominant gravitational pull.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cision

{ "handle": "cision", "title": "Cision", "category": "Brands", "subcategory": "B2B", "resolved": "cision", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9565, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "hubspot", "title": "HubSpot", "category": "Brands", "subcategory": "Technology", "similarity": 0.9542, "drivers": [ "G01", "G03", "H02", "A02", "J04" ] }, { "handle": "socialmedia2day", "title": "Social Media Today", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9537, "drivers": [ "G01", "H02", "G03", "J04", "A02" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9507, "drivers": [ "G01", "G03", "A02", "A01", "H02" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9483, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "nprhealth", "title": "NPR Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9461, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "prweb", "title": "PRWeb", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9454, "drivers": [ "G01", "H02", "G03", "A02", "J04" ] }, { "handle": "linkedin", "title": "LinkedIn", "category": "Brands", "subcategory": "Social Media", "similarity": 0.9426, "drivers": [ "G01", "G03", "A02", "H02", "A06" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.942, "drivers": [ "G01", "J02", "A02", "G03", "J04" ] }, { "handle": "marketingcloud", "title": "Marketing Cloud", "category": "Brands", "subcategory": "B2B", "similarity": 0.9413, "drivers": [ "G01", "A02", "H02", "G03", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cision

Cision

Nearest neighbors by audience shape

Raw data