Share

Citrix

Brands
Technology
Playground →Docs

Enterprise infrastructure brands dominate Citrix's top 10 neighbors so thoroughly that the set reads almost like a directory of corporate IT — with Microsoft Azure (0.86) at the head, followed by VMware (0.84) and Oracle (0.83).

The shape is broad: scores descend gradually from 0.86 down to 0.79 across the top 10, with no single neighbor pulling far ahead of the rest. All ten neighbors are Technology brands or IT-focused Websites — specifically Microsoft in Business (0.82), Microsoft Stories and News (0.82), and Hootsuite Mobile (0.81) rounding out the upper tier, alongside the tech-trade publications Computerworld (0.81) and SecurityWeek (0.80). The subcategory split is almost entirely Technology brands and Websites — the two B2B entries, SAP (0.80) and IBM Data and AI (0.79), are the only departures from the Technology subcategory in the top 10, and both sit squarely in the enterprise software space. No consumer brands, no media properties outside IT trade publishing, and no individual personalities appear in the top 10.

The pattern is same-kind throughout: Citrix's nearest audiences are shaped by enterprise infrastructure and IT decision-making content, with no meaningful cross-kind signal in the top tier.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "citrix", "title": "Citrix", "category": "Brands", "subcategory": "Technology", "resolved": "citrix", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "azure", "title": "Microsoft Azure", "category": "Brands", "subcategory": "Technology", "similarity": 0.8608, "drivers": [ "A06", "A03", "G02", "B02", "A01" ] }, { "handle": "vmware", "title": "VMware", "category": "Brands", "subcategory": "Technology", "similarity": 0.8362, "drivers": [ "A06", "A03", "G02", "A04", "A01" ] }, { "handle": "oracle", "title": "Oracle", "category": "Brands", "subcategory": "Technology", "similarity": 0.8297, "drivers": [ "A06", "A03", "G02", "N03", "B02" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.818, "drivers": [ "A06", "N03", "A03", "G02", "J04" ] }, { "handle": "msftnews", "title": "Microsoft Stories and News", "category": "Brands", "subcategory": "Technology", "similarity": 0.815, "drivers": [ "A06", "N03", "G02", "A03", "M03" ] }, { "handle": "hootsuitemobile", "title": "Hootsuite Mobile", "category": "Brands", "subcategory": "Technology", "similarity": 0.8147, "drivers": [ "A06", "N03", "G02", "A04", "A03" ] }, { "handle": "computerworld", "title": "Computerworld", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8108, "drivers": [ "A06", "N03", "A03", "G02", "A04" ] }, { "handle": "securityweek", "title": "SecurityWeek", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8014, "drivers": [ "A06", "A03", "N03", "J04", "A04" ] }, { "handle": "sap", "title": "SAP", "category": "Brands", "subcategory": "B2B", "similarity": 0.7982, "drivers": [ "A06", "A03", "A04", "N03", "G02" ] }, { "handle": "ibmdata", "title": "IBM Data and AI", "category": "Brands", "subcategory": "B2B", "similarity": 0.7941, "drivers": [ "A06", "A03", "N03", "A01", "G02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: