Playground →
Crocs (0.87) and Columbia Sportswear (0.86) sit at nearly identical distances from Clarks, forming two distinct poles in the top 10 — one a fellow Footwear brand, the other Outdoor and Athletic Apparel. That near-tie at the top is the defining structural feature here, and the two neighbors pull in meaningfully different directions.
The top 10 otherwise assembles almost entirely within the Apparel category. Michael Kors (0.86) and Lacoste (0.83) represent General apparel; Kate Spade (0.83) sits in Womens Apparel; Cole Haan (0.81) and Johnston & Murphy (0.80) round out the set alongside Le Creuset (0.80) — the one non-Apparel entry, classified as Home Goods and Furnishings — and Samsonite (0.80), filed under Jewelry and Accessories. Only one other Footwear brand appears in the top 10 beyond Crocs: ECCO does not make the cut here, and PUMA sits well outside the top 10 at position 33. Within the top 10 itself, Crocs is the sole fellow Footwear subcategory neighbor. The remaining neighbors span General apparel, accessories, outdoor wear, and one home goods retailer — a cross-subcategory cluster that skews toward mid-to-premium lifestyle brands rather than athletic or fast-fashion ones.
The two-peak shape reflects an audience that bridges casual comfort footwear on one side and outdoor or lifestyle apparel on the other, with a broad band of accessible premium brands filling the space between.
