ClickHole Audience Graph • Social Signal

ClickHole's ten nearest neighbors span podcasts, comedians, journalists, and a book publisher — with no other humor or satire outlet appearing in the top 10. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.97 down to 0.96, a narrow band consistent with the flat shape.

The dominant subcategory is Podcasts and Radio, with four entries: Serial (0.97), This American Life (0.97), Hrishikesh Hirway (0.97), and Radiolab (0.97). Two journalists follow — Ira Glass (0.97) and Ken Klippenstein (0.97) — alongside two comedians, Billy Eichner (0.97) and John Mulaney (0.97). The A.V. Club (0.97) rounds out the set as a website, and Timothy McSweeney (0.96) is the lone book publisher. The mix is notably cross-kind: public-radio podcasts and their associated journalists account for the plurality, with comedians as a secondary cluster — and ClickHole's own subcategory, Humor Memes and Satire, is absent from the top 10 entirely.

What the shape reveals is an audience defined less by the satirical format and more by a specific cultural register — one that public radio, literary comedy, and longform journalism all share.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/clickhole

{ "handle": "clickhole", "title": "ClickHole", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "resolved": "clickhole", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "serial", "title": "Serial", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9739, "drivers": [ "G03", "G01", "A02", "H02", "I01" ] }, { "handle": "iraglass", "title": "Ira Glass", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9711, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9702, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "billyeichner", "title": "Billy Eichner", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9701, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "mulaney", "title": "John Mulaney", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9698, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "hrishihirway", "title": "Hrishikesh Hirway", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9696, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9685, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9658, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "kenklippenstein", "title": "Ken Klippenstein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9651, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "mcsweeneys", "title": "Timothy McSweeney", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9645, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/clickhole

ClickHole

Nearest neighbors by audience shape

Raw data