CNBC Audience Graph • Social Signal

The top 10 neighbors for CNBC form a tight cluster of business and financial media — news publishers, business magazines, and finance-adjacent personalities — with scores compressed between 0.97 and 0.99, the hallmark of a flat shape.

Similarity here measures how closely two entities' audiences resemble each other in composition. Fortune leads at 0.99, followed by Reuters Business at 0.99 and Yahoo Finance at 0.98. MarketWatch (0.98) and Bloomberg (0.98) round out the top five. All five are financial or business news outlets — three classified as News Publishers, one as a Website, one as a Magazine — and the pattern holds through the rest of the top 10: The Wall Street Journal (0.97), Real Time Economics (0.97), Forbes (0.97), and CNN Business (0.97) are all News Publishers or Magazines covering business. The one departure is Richard Branson (0.97), a Professionals subcategory entry under Celebrities and Influencers — the sole non-media entity in the top 10.

Nine of the ten neighbors are Marketing Channels (News Publishers or Magazines); the audience shape is almost entirely defined by business and financial media consumption, with no sports, entertainment, or general-interest outlets appearing in the top 10.

The flat shape and narrow score band indicate that CNBC's audience is drawn from a well-defined, self-consistent media ecosystem where business news publishers and financial magazines are near-perfect substitutes in audience composition.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cnbc

{ "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "cnbc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9893, "drivers": [ "G01", "A02", "J02", "A01", "G03" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9855, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9781, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] }, { "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9779, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9767, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9748, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9748, "drivers": [ "J02", "A02", "G01", "A01", "G03" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9735, "drivers": [ "J02", "A02", "G01", "A01", "G03" ] }, { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9731, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9727, "drivers": [ "J02", "G01", "A02", "A01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cnbc

CNBC

Nearest neighbors by audience shape

Raw data