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CNBC's Closing Bell

Marketing Channels
TV Shows
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The top 10 neighbors for CNBC's Closing Bell compress into a narrow band — scores run from 0.98 down to 0.93, with no single neighbor pulling sharply ahead of the rest. That flat distribution is the structural finding here.

Seven of the ten neighbors are TV Shows or News Publishers within the Marketing Channels category, and the cluster is almost entirely financial media. The three closest — Squawk on the Street (0.98), Squawk Box (0.98), and CNBC's Fast Money (0.98) — are fellow CNBC programming, sharing the same subcategory as Closing Bell itself. Jim Cramer (0.97), a TV Personality, and Mad Money On CNBC (0.97) extend that same financial-television cluster. TheStreet (0.95) and CNBC Halftime Report (0.94) continue the pattern — financial news websites and TV Shows, respectively. CNBC Now (0.94) and WSJ Personal Finance (0.93) bring in News Publishers, still within the financial media orbit.

The one outlier in the top 10 is Wine Spectator (0.93), a Magazine with no obvious financial-media connection — its presence at the edge of the cluster, essentially tied with WSJ Personal Finance, is the only cross-kind signal in an otherwise tightly homogeneous set.

The overall shape is an audience defined almost entirely by financial television and financial news, with very little reach beyond that core in the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cnbcclosingbell", "title": "CNBC's Closing Bell", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "cnbcclosingbell", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "squawkstreet", "title": "Squawk on the Street", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9803, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9798, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] }, { "handle": "cnbcfastmoney", "title": "CNBC's Fast Money", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9777, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] }, { "handle": "jimcramer", "title": "Jim Cramer", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9693, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] }, { "handle": "madmoneyoncnbc", "title": "Mad Money On CNBC", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9651, "drivers": [ "J02", "A01", "J01", "A02", "A06" ] }, { "handle": "thestreet", "title": "TheStreet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9512, "drivers": [ "J02", "A01", "A02", "G01", "J01" ] }, { "handle": "halftimereport", "title": "CNBC Halftime Report", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9409, "drivers": [ "J02", "A01", "J01", "A02", "G01" ] }, { "handle": "cnbcnow", "title": "CNBC Now", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9395, "drivers": [ "J02", "A02", "A01", "G01", "J01" ] }, { "handle": "wsjpersfinance", "title": "WSJ Personal Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9313, "drivers": [ "J02", "A02", "A01", "G01", "J01" ] }, { "handle": "winespectator", "title": "Wine Spectator", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9304, "drivers": [ "J02", "J01", "A02", "G01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: