Playground →
The top 10 neighbors for CNET span tech personalities, news publishers, technology brands, and a social media platform — no single neighbor pulls far ahead of the rest, and the scores compress into a narrow band from 0.93 to 0.96.
The shape is flat. Tim Cook leads at 0.96, followed closely by Forbes Tech at 0.95 and LinkedIn at 0.95. CNET News sits at 0.94, Dropbox at 0.94, and Engadget at 0.94. Subcategory breakdown across the top 10: three are News Publishers (Forbes Tech, CNET News, Engadget's magazine classification aside — tallying strictly: Forbes Tech and CNET News are News Publishers; Engadget is a Magazine), two are Tech Personalities (Tim Cook and Bill Gates at 0.93), one is Social Media (LinkedIn), one is Technology (Dropbox), one is a Blog (Lifehacker at 0.93), and two are Websites (TNW at 0.93 and WIRED Business at 0.93). The mix is predominantly tech-media and tech-industry — news publishers, tech-focused magazines, technology brands, and the public figures most associated with the tech industry. CNET's own subcategory is Websites, and three other Websites appear in the top 10: TNW, WIRED Business is actually a Magazine — correcting: TNW (0.93) is a Website; the remaining neighbors round out as described. The cross-kind presence of Tim Cook and Bill Gates as Tech Personalities, alongside LinkedIn as a Social Media brand, signals that CNET's audience overlaps substantially with professional, tech-oriented networks beyond pure media consumption.
The flat, tightly clustered shape indicates an audience defined by a coherent tech-and-business professional identity rather than loyalty to any single adjacent property.
