Playground →
The top 10 neighbors for CNET News span a notably wide range of subcategories — social media, websites, tech personalities, news publishers, humor, and education — yet their similarity scores compress into a tight band from 0.96 down to 0.93, with no single neighbor pulling decisively ahead.
The shape is flat. LinkedIn leads at 0.96, followed closely by CNET (the parent website, 0.94), Gary Vaynerchuk (0.94), CNN Business (0.94), and Forbes Tech (0.94). The spread across those five is less than two hundredths of a point. Rounding out the top 10 are ZDNet (0.94), Click.Click.Click (0.94), Engadget (0.93), WSJ Business News (0.93), and GrowthHackers (0.93).
The subcategory mix is the real finding. Of the 10 neighbors, three are Websites, two are News Publishers (the same subcategory as CNET News itself), two are Tech Personalities, one is Social Media, one is Magazines, and one is Humor Memes and Satire. That last entry — Click.Click.Click, a humor and satire account — sits at the same score as ZDNet and Engadget, which are squarely in the tech-media space. The presence of LinkedIn at the top, rather than another news publisher, signals that the audience composition here aligns as strongly with a professional networking platform as with direct editorial peers.
The flat shape and cross-subcategory spread together indicate an audience that is not tightly defined by any single content type — it overlaps broadly across tech media, business news, professional platforms, and adjacent digital properties.
