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CNN's nearest audiences span news publishers, politicians, magazines, and TV channels — a broad institutional mix with no single dominant neighbor pulling far ahead of the rest.
The shape is flat: the top score belongs to Barack Obama at 0.97, but CNN Breaking News sits just behind at 0.96, and the scores descend gradually from there rather than dropping sharply after a single standout. TIME (0.95) and CNN International (0.95) follow closely, with Newsweek at 0.94 and ABC News at 0.93. Similarity here measures how closely two entities' audiences resemble each other in composition — not thematic overlap.
Tallying the subcategories across the top 10 reveals a cross-kind cluster: four neighbors are News Publishers (CNN Breaking News, CNN International, NBC News, CNN Politics), two are Politicians (Barack Obama, Michelle Obama), two are TV Channels (ABC News, MSNBC), one is a Magazine (TIME), and one is a News Publisher outside the CNN family (Newsweek). The presence of two Politicians in the top 10 — both Obamas, at 0.97 and 0.93 — is the most structurally notable feature: the audience that follows CNN looks compositionally similar to the audience that follows major political figures, not just other news outlets.
The flat, mixed shape suggests CNN draws an audience whose attention is distributed across institutional news, broadcast TV, and political figures rather than concentrated in any single media lane.
