CNN Business Audience Graph • Social Signal

The top 10 neighbors for CNN Business span business magazines, financial news publishers, and one social media platform — a tight professional-media cluster with no single dominant pull.

The shape is flat: scores run from 0.98 (Forbes) down to 0.97 (LinkedIn), a band of less than two percentage points across all ten neighbors. That compression means no single entity stands out as a structural anchor. By subcategory, the mix breaks down as four News Publishers — Yahoo Finance, Reuters Business, CNBC, and WSJ Business News — four Magazines — Forbes, Fortune, Entrepreneur, and Inc. — one Website (MarketWatch), and one Social Media brand (LinkedIn). CNN Business is itself a News Publisher, so roughly half the top 10 shares its subcategory; the other half is business-oriented magazines and adjacent platforms. The Magazines cluster — Forbes at 0.98, Fortune at 0.98, Entrepreneur at 0.97, Inc. at 0.97 — sits just as close as the fellow News Publishers, which is the more notable finding: print-heritage business titles draw audiences that look nearly identical to those of a digital news operation.

LinkedIn's presence at 0.97 is the one cross-category entry, a Social Media brand whose audience composition aligns tightly with the rest of this professional-finance cluster.

The flat shape and narrow score band together indicate an audience defined by a coherent professional-media interest set, one that does not distinguish sharply between formats — magazine, wire service, financial data site, or professional network.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cnnbusiness

{ "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "cnnbusiness", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9819, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9801, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9769, "drivers": [ "A02", "J02", "G01", "A01", "G03" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9752, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9751, "drivers": [ "J02", "G01", "A02", "A01", "G03" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9727, "drivers": [ "J02", "G01", "A02", "A01", "G03" ] }, { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9721, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9719, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9688, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "linkedin", "title": "LinkedIn", "category": "Brands", "subcategory": "Social Media", "similarity": 0.9674, "drivers": [ "G01", "A02", "J02", "G03", "A06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cnnbusiness

CNN Business

Nearest neighbors by audience shape

Raw data