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Coach

Apparel
Jewelry and Accessories
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Sunglass Hut sits at the top of Coach's neighbor set with a similarity of 0.94 — and the ten nearest neighbors span apparel, dining, retail, and commercial services, with no single category dominating.

The shape is broad: scores run from 0.94 down to 0.89 across the top 10, with no sharp drop-off that would signal a single defining cluster. Sunglass Hut (0.94, Eyewear) leads, followed by a general apparel aggregate (0.91), Commercial Real Estate (0.91), Pandora (0.91, Jewelry and Accessories), and Levi Strauss & Co. (0.91, General Apparel). By subcategory, the top 10 break down as: four General Apparel entries (Levi Strauss & Co., Lucky Brand, Banana Republic, and the General aggregate), two Jewelry and Accessories entries (Pandora and Tumi — the same subcategory as Coach itself), one Eyewear entry (Sunglass Hut), one Coffee and Tea entry (Starbucks, 0.90), one Commercial Real Estate entry, and one Office Supplies and Services entry (Office Supplies & Services, 0.89). The cross-category presence of commercial real estate and office services alongside apparel and coffee is the structural surprise here — these are not thematically related to accessories, but their audiences carry the same shape. Only two of the ten neighbors share Coach's own Jewelry and Accessories subcategory.

The broad shape, with its mix of apparel, food-and-beverage, and commercial services, points to an audience that is not narrowly defined by a single retail category but instead overlaps with a wide range of mall-adjacent and service-oriented brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "coach", "title": "Coach", "category": "Apparel", "subcategory": "Jewelry and Accessories", "resolved": "coach", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "sunglass-hut", "title": "Sunglass Hut", "category": "Apparel", "subcategory": "Eyewear", "similarity": 0.9427, "drivers": [ "J02", "G03", "N01", "N02", "A06" ] }, { "handle": "general", "title": "General", "category": "Apparel", "subcategory": "General", "similarity": 0.9103, "drivers": [ "J02", "M01", "G03", "N01", "N02" ] }, { "handle": "commercial-real-estate", "title": "Commercial Real Estate", "category": "Industrial & Commercial Service", "subcategory": "Commercial Real Estate", "similarity": 0.9085, "drivers": [ "G03", "M01", "N02", "N01", "M03" ] }, { "handle": "pandora", "title": "Pandora", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.9071, "drivers": [ "J02", "G03", "A06", "N01", "M01" ] }, { "handle": "levi-strauss-and-co", "title": "Levi Strauss & Co.", "category": "Apparel", "subcategory": "General", "similarity": 0.9065, "drivers": [ "G03", "J02", "N02", "N01", "M03" ] }, { "handle": "starbucks", "title": "Starbucks", "category": "Restaurants & Eateries", "subcategory": "Coffee and Tea", "similarity": 0.8966, "drivers": [ "A06", "G03", "J02", "N02", "G01" ] }, { "handle": "lucky-brand", "title": "Lucky Brand", "category": "Apparel", "subcategory": "General", "similarity": 0.8964, "drivers": [ "J02", "A03", "N01", "N02", "M03" ] }, { "handle": "banana-republic", "title": "Banana Republic", "category": "Apparel", "subcategory": "General", "similarity": 0.8962, "drivers": [ "J02", "G03", "A02", "A04", "A01" ] }, { "handle": "tumi", "title": "Tumi", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.8948, "drivers": [ "J02", "G03", "A06", "G01", "A03" ] }, { "handle": "office-supplies-and-services", "title": "Office Supplies & Services", "category": "Retail", "subcategory": "Office Supplies and Services", "similarity": 0.8922, "drivers": [ "J02", "M01", "N01", "N02", "A06" ] } ] }
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