Playground →
At 0.98, Ohio State Buckeyes and Ohio State Football sit nearly on top of each other as the two dominant poles in Urban Meyer's top 10 — and together they define the two-peak structure of this audience.
The shape here is two-peak, but the two peaks are closely related: one is the Ohio State institutional brand (0.98), the other is its football program specifically (0.98), with former quarterback Cardale Jones close behind at 0.96. These three form a tight Ohio State nucleus. The second cluster pulls toward broader Midwest football fandom: Notre Dame Football at 0.91 and the Cleveland Browns at 0.91 anchor a group that also includes Ryan Shazier at 0.90 — athletes associated with the Ohio and western Pennsylvania football corridor rather than Columbus specifically. Rounding out the top 10 are McNeil (0.91, Miscellaneous), Cedar Point (0.90, Destinations), Meijer (social) (0.90, Grocery and Superstores), and the St. Louis Blues (0.89, Sports Teams). The presence of a regional theme park and a Midwest superstore chain alongside football properties signals that the audience overlap is shaped as much by Midwest regional identity as by football fandom alone.
No other entity categorized as a Professional — Meyer's own subcategory — appears in the top 10; the entire set is Sports Teams, Athletes, one Miscellaneous, and two regional consumer brands.
