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Coca-Cola Racing

Brands
Beverages
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The top 10 neighbors for Coca-Cola Racing span two distinct worlds — NASCAR-adjacent racing properties and country music — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.94 (NCIS) down to 0.92 (NASCAR), a range of just 0.02 across ten neighbors. Sunoco Racing (0.93) is the only other Beverages subcategory entry in the top 10, making it the lone same-kind neighbor. Xfinity Racing (0.92) rounds out the motorsports-branded properties. Beyond those two, the cluster divides between TV shows — NCIS (0.94), American Idol (0.93), The Voice (0.93) — and country musicians: Faith Hill (0.92), Reba McEntire (0.92). A&E Network (0.93) and JR Motorsports (0.92) fill out the remaining slots as a TV channel and a sports team, respectively. Tallying subcategories across the ten: three TV Shows, one TV Channel, two Musicians and Bands, one Beverages, one Entertainment brand, one Sports Team, and one Sports League. The center entity's own subcategory — Beverages — appears in exactly one neighbor.

The most striking structural fact is that the audience shape of a racing sponsorship brand aligns as closely with primetime network TV shows and country artists as it does with motorsports properties, pointing to a tightly defined audience that crosses entertainment categories rather than staying within any single one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cocacolaracing", "title": "Coca-Cola Racing", "category": "Brands", "subcategory": "Beverages", "resolved": "cocacolaracing", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ncis_cbs", "title": "NCIS", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9442, "drivers": [ "N04", "N01", "N02", "O03", "O02" ] }, { "handle": "sunocoracing", "title": "Sunoco Racing", "category": "Brands", "subcategory": "Beverages", "similarity": 0.9341, "drivers": [ "N04", "N01", "K01", "L03", "O01" ] }, { "handle": "americanidol", "title": "American Idol", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9314, "drivers": [ "N04", "N01", "N02", "O02", "A02" ] }, { "handle": "nbcthevoice", "title": "The Voice", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9278, "drivers": [ "N04", "N01", "N03", "N02", "A02" ] }, { "handle": "aetv", "title": "A&E Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9268, "drivers": [ "N04", "N01", "O02", "N02", "Q05" ] }, { "handle": "faithhill", "title": "Faith Hill", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9243, "drivers": [ "N04", "N01", "N02", "M04", "O02" ] }, { "handle": "xfinityracing", "title": "Xfinity Racing", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9234, "drivers": [ "N04", "N01", "L03", "O02", "N02" ] }, { "handle": "reba", "title": "Reba McEntire", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9223, "drivers": [ "N04", "N01", "N02", "M04", "O02" ] }, { "handle": "jrmotorsports", "title": "JR Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9201, "drivers": [ "N04", "N01", "L03", "O01", "M04" ] }, { "handle": "nascar", "title": "NASCAR", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9199, "drivers": [ "N04", "N01", "L03", "O02", "M03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: