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Codecademy

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Codecademy's top 10 neighbors span tech media, productivity software, and celebrity figures — with no single standout pulling ahead of the rest. The shape is flat: scores run from 0.96 (Lifehacker) down to 0.94 (Ars Technica), a band of less than two percentage points across ten neighbors.

The dominant subcategory in the top 10 is Websites (The Verge at 0.95, Ars Technica at 0.94), alongside Blogs (Lifehacker at 0.96, Gizmodo at 0.95) and Technology brands (Dropbox at 0.95, Notion at 0.94, Slack at 0.94, Figma at 0.94). That mix — tech-media publications and productivity/developer tools — forms the core of the cluster. Codecademy is itself a Website, so two of the top 10 neighbors (The Verge, Ars Technica) share its subcategory; the majority do not, skewing instead toward Blogs and Technology brands.

The two outliers worth noting are Kal Penn (Actors, 0.94) and Hasan Minhaj (Comedians, 0.94) — the only Celebrities and Influencers in the top 10, and both figures with a visible public profile in tech-adjacent and civic spaces. Their presence alongside developer tools and tech publications points to an audience that crosses professional and cultural interests rather than staying narrowly within one lane.

The flat shape overall signals an audience with broad, evenly distributed overlap across the tech-media and productivity ecosystem, without a single dominant gravitational pull.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "codecademy", "title": "Codecademy", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "codecademy", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lifehacker", "title": "Lifehacker", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9572, "drivers": [ "G01", "G03", "A06", "A02", "I01" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9516, "drivers": [ "G01", "G03", "A02", "I01", "A06" ] }, { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9485, "drivers": [ "G01", "G03", "A02", "I01", "E06" ] }, { "handle": "dropbox", "title": "Dropbox", "category": "Brands", "subcategory": "Technology", "similarity": 0.9484, "drivers": [ "A06", "G01", "G03", "E06", "N03" ] }, { "handle": "notionhq", "title": "Notion", "category": "Brands", "subcategory": "Technology", "similarity": 0.9449, "drivers": [ "G01", "G03", "A06", "E06", "A02" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9434, "drivers": [ "G01", "G03", "A02", "A06", "E06" ] }, { "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "similarity": 0.9434, "drivers": [ "G01", "G03", "A02", "A06", "E06" ] }, { "handle": "kalpenn", "title": "Kal Penn", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9432, "drivers": [ "G01", "G03", "E06", "A02", "I01" ] }, { "handle": "figmadesign", "title": "Figma", "category": "Brands", "subcategory": "Technology", "similarity": 0.9384, "drivers": [ "G01", "G03", "A02", "E06", "A06" ] }, { "handle": "arstechnica", "title": "Ars Technica", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9377, "drivers": [ "G01", "G03", "A02", "A06", "I01" ] } ] }
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