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At 0.94, Bittrex is the strongest pull in Coinbase's top 10 — but the second peak tells a different story. Alongside a tight crypto-native cluster, three Tech Personalities appear in the top 10, forming a distinct second neighborhood that has no direct connection to exchange infrastructure.
The shape is two-peak. The first cluster is unambiguously crypto and fintech: Bittrex (0.94), Blockchain.com (0.94), Bitcoin (0.92), and CoinDesk (0.92) form a dense band of Finance and Technology subcategory neighbors — the audience here looks almost exactly like Coinbase's own kind. Ripple (0.89), classified as B2B, and Solana and OpenSea (both Technology, 0.89 and 0.88) extend that cluster slightly.
The second peak is the structural surprise: Vitalik Buterin (0.90), Tim Cook (0.90), and Bill Gates (0.89) — all subcategorized as Tech Personalities — sit inside the top 10 alongside the exchange and protocol brands. No athletes, no traditional finance figures, and no general news publishers appear in the top 10; the neighbor set is almost entirely crypto infrastructure and tech-world figures, with Kraken Exchange (0.88) rounding out the Finance subcategory count.
Taken together, the top 10 reveal an audience shaped by two overlapping orientations: active participation in crypto markets and broad engagement with the tech industry's most prominent figures.
