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Cold Stone Creamery's top 10 neighbors span beauty, household goods, restaurants, food brands, a game developer, a website, and a TV personality — no single subcategory dominates, which is the defining feature of a broad audience shape.
Similarity here measures how closely two entities' audiences resemble each other in composition. Olay leads at 0.76, followed by Bounty (0.75) and Red Robin (0.74) — a beauty brand, a paper towel brand, and a sit-down restaurant, in that order. Crest (0.74) and Duncan Hines (0.74) round out the top five. The subcategory spread across the full ten is striking: Home (Bounty, Crest), Beauty (Olay), Restaurant (Red Robin, White Castle), Food (Duncan Hines), Game Developers (EA Sports), Websites (Coupons.com), and TV Personalities (Wayne Brady). Only two of the ten neighbors — Red Robin and White Castle — share Cold Stone's own Restaurant subcategory, meaning the audience shape is defined far more by cross-kind overlap than by same-category clustering. The mix of household staples, personal care, casual dining, and packaged food points to a mainstream, broadly distributed consumer audience rather than a niche one.
The flat score band — 0.76 down to 0.71 across ten very different entities — confirms there is no single dominant neighbor pulling the shape; the audience looks like general American consumer culture at large.
